Communicating Medicine through Social Media: Best Practices, Benefits and Pitfalls – PediaCast CME 038

Show Notes / Continuing Medical Education Information

DESCRIPTION
This week we explore the importance of reaching millennials with evidence-based health and wellness information on social media. We consider best practices for engagement, as well as benefits and pitfalls. Dr Todd Wolynn and Chad Hermann share their experience with an organized anti-vax social media attack and help us establish a “rapid response plan” should we become the next target. We hope you can join us!

INSTRUCTIONS TO OBTAIN FREE CME CREDIT

  1. Login to your PediaCast CME account. If you don’t have an account, sign up here.
  2. Read this Continuing Medical Education Information Sheet in its entirety.
  3. Listen to the podcast.
  4. Complete the Post Test.
  5. You must achieve a passing score of 75% or higher on the Post Test.
  6. If you achieve a passing score, we will email your Certificate of Participation immediately.
  7. Please print and keep a copy of the certificate for your records.

 

TOPICS
Communicating Medicine
Social Media Engagement
Social Media Attacks

PRESENTERS
Dr Mike Patrick
PediaCast and PediaCast CME
Nationwide Children’s Hospital

Dr Todd Wolynn
Pediatrician and CEO
Kids+ Pediatrics

Chad Hermann
Director of Communications
Kids+ Pediatrics

LINKS
Kids+ Pediatrics
We Prevent Cancer (Vimeo)
Healthcare Communications and Social Media Curriculum
Medical News Today
EurekAlert!
UpToDate
Cochrane Collaborative
DynaMed
PubMed
Google Scholar

PURPOSE
This online activity will identify and explore issues related to medical education and faculty development in pediatric primary care and subspecialty settings.

TARGET AUDIENCE
Primary care physicians, pediatric subspecialists and other healthcare professionals involved in medical education and other academic activities should participate in this activity.

EDUCATIONAL OBJECTIVES

At the end of this activity, participants should be able to

  1. Recognize at least four social media channels and explain reach and utility of each.
  2. Describe three characteristics of millennials that make them ideal for receiving evidence-based health and wellness information disseminated through social media.
  3. Propose a social media campaign that incorporates educational goals, considers the needs of a target audience and engages the audience with curated and created content.
  4. Develop a rapid response plan to be used when a provider or practice falls victim to an organized social media attack.

 

DISCLOSURES
No one in a position to control content has a conflicting relationship with a commercial interest.

COMMERCIAL SUPPORT
Nationwide Children’s has not received any commercial support for this activity.

ESTIMATED TIME TO COMPLETE
1 Hour

DATE OF ORIGINAL RELEASE
August 30, 2018

EXPIRATION DATE
August 30, 2021

CME CREDIT AND PROVIDER INFORMATION

Nationwide Children’s Hospital is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

Nationwide Children’s Hospital designates this enduring material for a maximum of 1.0 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

The ACCME requires CME providers to maintain records of attendance for 6 years after participation.
Currently, there is no fee to obtain Category 1 CME Credit from this activity.

Please contact the Nationwide Children's CME Office with any questions:
Email: CMEOffice@nationwidechildrens.org

Nationwide Children’s Hospital
Education Department, CME Office
700 Children’s Drive
Columbus, OH 43205
614-355-0650

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